"You know it's a myth."

I certainly think religious folk get overly hysterical about atheist billboards and bus signs. However, I do think AA's new sign is kind of jerkish. It's rude and obnoxious to tell people you know what they're thinking better than they do. Which do you find more annoying, someone who says, "Jesus is Lord," or someone who says to you, "You know Jesus is the one true God in your heart, you're just denying it."